True Beauty Blog, LaFerriere & Kienstra Facial Plastic Surgery

Women still account for most of the cosmetic procedures performed, but more men are now willing to do something to remedy a sagging neck, hooded upper eyes or bags under the eyes, and to rid themselves of stubborn fat deposits.  While they may seek them out for different reasons than a woman, the number of men having a facelift increased 14% in 2010.  The number who had liposuction increased 7%, and the number of eyelid procedures in men increased by 15%.  All in all, more than 1.1 million men had a cosmetic procedure last year.

And it’s not just older men who are doing it.  Younger men, too, are viewing cosmetic procedures as a perfectly acceptable way to be more attractive or to correct features they consider unmasculine.

Why now?

For one thing, surgery that once required a hospital stay and weeks of downtime to recover is increasingly performed on an outpatient basis, with patients ready to re-enter their normal world after less time off from work.  Men aren’t in the habit of devoting time to a regular regimen of beauty care, but see quick, less invasive treatments, such as Botox® and dermal fillers that can be performed quickly during a short office visit, as attractive options.